Advice from practitioners, not observers

Senior advisors

• JM

  Jared Martin

  Co-Founder & Managing Partner

  Jared is a senior procurement and commercial advisor with more than 15 years of experience leading complex procurement, commercial performance, and transformation work across governments, major programmes, and multinational organisations.

  His experience combines client-side accountability with advisory delivery, including procurement portfolios exceeding $2 billion in annual spend across technology, telecommunications, mining, industrial, MRO, managed services, and project procurement.

  He has led sourcing, negotiation, governance, operating model, workflow, and commercial control initiatives that improved visibility, accountability, supplier engagement, and measurable value delivery across complex procurement environments.

  Jared's advisory style is commercially grounded and execution-focused, helping clients use procurement as a broader business lever rather than a narrow cost-reduction function.

  Based in Dubai, he advises organisations across the Middle East and Africa, with a particular focus on procurement transformation, strategic sourcing, commercial performance and complex procurement environments.

• FR

  Faten Rehouma

  Co-Founder & Managing Partner

  Faten is a senior procurement professional with more than 10 years of experience across direct and indirect procurement, leading complex sourcing, governance, and transformation work for multinational organisations across Europe and the Middle East.

  Her experience spans giga-projects, aviation and aerospace, FMCG, healthcare, and technology, including strategic procurement portfolios across software, AI, IT services, cybersecurity, compliance, packaging, and aerospace.

  She has led technology category strategy and teams at NEOM and has managed strategic e-tender programmes for major aerospace and industrial clients.

  Her expertise covers procurement strategy, category management, strategic sourcing, tender governance, commercial negotiation, contract management, and supplier performance.

  As Co-Founder and Managing Partner, Faten works directly with clients on complex procurement challenges, combining independent judgement, hands-on delivery experience, and a focus on measurable commercial impact.